Everybody knows that qualities like professional expertise and experience are irreplaceable and inimitable as well. At the same time, if a person can perform a task by himself/herself in the best possible manner, he/she should do it with utmost commitment and discipline. When it comes to SEO, what is the best option available? Do-It-Yourself or hiring a professional SEO agency? SEO may seem like alchemy to the uninitiated, but there is a science to it. If you do not have the expertise and experience to perform SEO, you should leave this task to the professionals because slight mistakes can make serious negative impacts on the reputation of your website. Here the pitfalls of Do-It-Yourself SEO:
Duplicate content destroys reputation
In SEO, content is king. If you cannot create updated, innovative, fresh and quality content, reaching on top of search engine results pages becomes a daunting task. You need to conduct proper research to develop fresh and unique content and, it should make a strong impact on the readers to initiate action. To perform all these tasks successfully, you should possess good writing skills. Many people, who follow Do-It-Yourself methods, make use of the duplicate content on their websites by copying from other sources and search engines always consider duplicate content as spam. When you follow such a method of approach, your search engine ranking comes down significantly, and search engines may penalize you as well.
Keyword stuffing kills search engine rankings
Whenever people talk about the pitfalls of Do-It-Yourself SEO, keyword stuffing issues become a hot topic of discussion. Keyword optimization can be described as an art to be learned and practiced. Common people may not have the expertise to perform this task, and they use the keyword in an excess manner to cause keyword stuffing. The key to higher ranking is to ensure that your website has all the ingredients that search engines need for their recipe known as algorithms. Experienced SEO experts create quality content using the best keyword optimization strategy and search engine algorithms turn all these useful information into search results. Keyword stuffing hurts your ranking severely, and your website may get flagged and penalized as well.
Other important pitfalls
If you do not know how to create good titles, description, and headers, your ranking will come down, and you will be thrown out of the completion. Online marketing has become fiercely competitive, and a small mistake can invite dreadful results. Online reputation management has become an inevitable aspect of a successful SEO campaign because some people are making efforts to damage the reputation of their competitor’s website, and you need to hire a renowned SEO agency to maintain your reputation in the best possible manner. It is always advisable to realize that Do-It-Yourself methods are not going to yield the best results in such a situation.
Why do many people depend on Do-It-Yourself methods? The major reason is the upfront costs of an SEO company and to avoid the costs involved with hiring an SEO agency, people try to optimize their web presence themselves. Sadly, they do not realize that the amount of effort needed to make a real impact on search engines extends beyond their current capacity or expertise, and they end up committing a lot of mistakes. It leads to unwanted complications and the damage it creates on the reputation of their website becomes irrecoverable. The bottom line is that, the benefits of hiring an SEO expert clearly outweigh the cost involved and a successfully implemented SEO campaign would return every cent that was invested into